67 Comments

Even John Cage went to 4'33.

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What an alarming article to read this morning! If you’re a fool, Ted, may I bask in your sunny, wise foolishness while we savour glorious music to touch and enrich our hearts, minds and souls. Do that in 19 seconds? I don’t think so!

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Ted: "You're going the wrong way!"

Algo: "He said we're going the wrong way. How would he know where we're going? We don't even know where we're going."

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Aug 24, 2022Liked by Ted Gioia

Being owned by machines…not my idea of either freedom or creativity.

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Hi Ted. In my opinion, you nailed it. I'm new to substack and this post just confirmed that I made the right choice to be here. As a musician I feel the pressure to reduce the length of my recorded songs, music videos, etc to please algorithms although I keep reminding myself that the goal is a positive emotional response for the listener, a moment of escape, and - as you say, "our bodies need more than a few seconds to respond to the trance-inducing power of music." Some of my favorite songs are well over 5 minutes...those take courage to record and release these days. Cheers.

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Deutsche Grammophon has been making some alarming releases of late to get down with the kids & extract revenue from the easy listening crowd, but they still put out austere things like the occasional Sofia Gubaidullina record, so not all is lost....

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Great piece Ted. I see the shorter song length as a phenomena connected with all the other media that is being thrown at consumers. Short films and within them constant cuts of the camera. Short stories and newspaper articles. That 15 minutes of fame is down to 15 seconds. Even life expectancy in the country has dropped to 77.

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A brief story from firsthand experience:

A band writes songs in the vein of CSNY, The Beatles, and other 70s singer-songwriters. A small label signs them and tells them to focus on writing an EP of 5 singles; each track should be somewhat danceable and be 3.5 minutes or less. The band does this. The label tells the band it must be on TikTok. The band isn’t interested in TikTok. The band is no more.

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Aug 25, 2022Liked by Ted Gioia

&/but the Hitler\Kenny G video is worth subscribing to "The Honest Broker" all by itself!!!!

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This is spot on. I think there’s a modern illness where the causes are confused with the consequences and the problems are confused with the solutions.

The focus should be on how to FIX the attention span problem (if it’s real and not just an algorithm failure), not on how to cater to it with non-songs.

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Singularity, Ted. I was lunching with folks in Silicon Valley in 2010, and we were discussing it then. I was highly skeptical at the time - much less now. Much less. Happy to be mortal.

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Aug 26, 2022Liked by Ted Gioia

Great article, Ted!! Thank you for all you do for the arts 🙏🎶🎵🌹

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As is often the case with your articles, Ted, I emerge both despondent and buoyed. Your observations are so insightful, but there is so much pleasure in discovering all that is contrary to this undeniable trend toward brevity: the remarkable Bing & Ruth, for example, one of my current favorites, and so much contemporary music that falls into the "post-rock" category (MONO, This Will Destroy You, Explosions in the Sky, Mogwai) that stretches out into longer forms, and contemporary composers like William Basinski and Loscil and Max Richter, and on and on....

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I listen to classic music - entire symphonies that can last for an hour, more or less. I used to listen to Indian music, some of it lasted for hours. I studied African drumming with a djembe Fola and learned that one played until the song was complete - that might be an hour, it might be six hours. That is long form music. I don't listen to modern drivel - it hurts me.

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Hope these folks don't make love like they make music . . . oops, sorry. My time is up. Gotta run!

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Miniaturization doesn't have to be all bad. I read a great little interview once with Brian Eno about making the startup sound for Windows 95. For him, miniaturization was a challenge that shook loose new ideas.

But then, not everyone can be Eno. And more to your point: his miniatures (or Bach's or Jimmy Giuffre's) exist in the context of longer form works. Scale can only have an impact when there's enough variety for it to be meaningful.

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