34 Comments

Ted, you're very good at the Kraft you chose.

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Jul 29, 2022Liked by Ted Gioia

A poem , so Krafted, a poet, so shafted

Could not have been easy, to be wheel-less....so cheezy.

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Pearls before swine, Ted, pearls before swine.

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Jul 29, 2022Liked by Ted Gioia

"one cannot think well, love well, sleep well if one has not dined well" said Virginia Woolf after the Kraft mac and cheese

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Hilarious. Near all poets are still competing for the Kraft Mac & Cheese, i.e., a series of adjunct professorships at mildly competitive state universities and, occasionally, a one-semester substitute spot for a tenured professor on sabbatical.

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Jul 29, 2022Liked by Ted Gioia

A very entertaining story Ted. I've been there myself.

I once worked for an engineering company who wanted to re-brand themselves. They asked for a new acronym. Just for a joke a colleague put in the most sublimely ridiculous suggestion he could think of. It was almost an in joke. Surprise surprise he won and received a $1000 prize.

I think the moral of the story is never overestimate the sophistication of those sitting in judgement.

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Jul 29, 2022Liked by Ted Gioia

Well at least I got something outta the Browning (thanks for your link!):

https://publicdomainreview.org/collection/robert-browning-attempting-to-recite-how-they-brought-the-good-news-from-ghent-to-aix-1889

and

https://lyricstranslate.com/en/robert-julian-yeatman-how-i-brought-good-news-aix-ghent-or-lyrics.html

and

When poets gather round to buff up their craft

And share with each other their upcoming draft

Outsiders who listen

Don’t know what they’re missin’

They think that all poets are gormless and daft

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What I want to know,

is how do you like

your mac and cheese now,

mr. gioia

(with apologies, etc.)

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This is absolute genius.

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Jul 29, 2022Liked by Ted Gioia

Hilarious, but very instructive nonetheless! 😂

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I feel you, man. I too chased after one of those elusive free cars (a Firebird). All I had to do was sell enough pots and pans. Needless to say, I had to settle for a used Tempest. But thanks to you I now see where I went wrong... I shoulda been a poet!

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the best writer on substack. and i don’t even know how to pronounce your name

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Jul 29, 2022Liked by Ted Gioia

The winning entry's author wrote about the experience. She submitted a Krafty crossword puzzle (see it at Google Books link: https://www.google.com/books/edition/Five_Pages_a_Day/nnQ5EAAAQBAJ?hl=en&gbpv=1&dq=kraft+macaroni+sweepstakes+winner+1978&pg=PT46&printsec=frontcover

Unlike some composers, she has a Wikipedia article (Peg Kehret).

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Like all good comedy, this piece reflects some universal truths. Like all GREAT comedy, it reminds us we've all been in exactly the same situation.

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Jul 31, 2022Liked by Ted Gioia

"...at my parents’ off-the-grid home on a dirt road in Sonoma county" kinda speaks legions :)

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I like your poem.

And 1978. That takes me back.

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